background image

LG Electronic010220BJ-air conditioner

Copyright  © 2002

Developing a Winning Strategy
for the Air Conditioner Business       
in China

First progress review

February 20,2001

Mckinsey&Company

CONFIDENTIAL

This report is solely for the use of client personnel. No part of it may be 
Circulated, quoted, or reproduced for distribution outside the client
Organization without prior written approval from McKinsey&
Company. This material was used by McKinsey & Company during an
Oral presentation; it is not a complete record of  the discussion.

LG Electronics Tianjin Appliances Co.