关于售前技术支持工程师的分析
摘要:
售前技术支持工程师,也就是售前人员,应是项目开发人员与业务销售人员的桥梁,在
业务销售人员眼中,售前人员扮演的是技术人员或技术专家的角色,而在项目实施中的开
发人员眼中,售前人员是专注技术的销售人员,在用户眼中,售前人员,是代表公司技术
水平的技术专家。售前是将用户的需求反馈给产品经理和研发人员的重要桥梁和纽带,也是
用户对一个公司技术能力进行评价的
“第一眼”,因此在公司的地位特别重要。
售前支持不像做技术这样单一,又不像单纯营销,而是集技术,沟通,销售等能力为一体的角
色
,需要一个在不仅在精通技术,还需要在沟通,表达,管理,组织,决策等方面具有很强的综合能
力
.营销能力强的人不一定适合做售前支持,纯粹技术强的人也不适合做售前支持,所以总的
来说售前支持人才对于
IT 行业来说是非常具有挑战的高端人才。
关键词:
售前技术支持;技术;沟通;综合能力;高端人才。
Abstract:
Pre-sales technical support engineers, that is, pre-staff, should be the project
developers and business sales in the bridge, in the eyes of business sales, pre-sales staff or
technical staff to play the role of technical experts, and in project implementation Developer eyes,
pre-sales staff is focused on technical staff, in the user's eyes, pre-sales personnel, technical level
on behalf of the company's technical experts. Is the demand for pre-sale feedback from users to
the product managers and developers an important bridge and link, but also users of a company to
evaluate the technical capabilities of the "first sight" and therefore of particular importance in the
company's position.
Pre-sales technical support do not like this one, not like a simple marketing, but the set of
technical, communication and sales ability as one of the roles, needs a master at not only
technical, but also in communication, presentation, management, organization,decision-making
has a strong comprehensive ability. marketing, and strong pre-sales support do not necessarily fit,
strong person is not purely technical pre-sales support for doing so in general pre-sales support
personnel for the IT industry, is very challenging high-end talent.
售前是一种服务,是一种技术服务。向营销的技术服务,它的最终目的是营销.这和我们平常
的销售实际上是同一个意思
,只不过对于技术销售来说,需要的专业知识更强,所以就产生了
售前技术支持这一角色
.对于从事技术行业的人才来说,售前技术支持是转变为销售的一种最
好的方式
.这需要售前工程师在技术原理,产品选型,业务背景等方面需要具有综合的能力.
1.售前工程师岗位职责和基本要求
售前就是企业产品线,方案线的门户一样!通过了解客户的业务和相关问题,把后端的产品