目录

一、沟通的概念与类型及其过程

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（二）营销沟通中存在几种典型的类型

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二、推销内涵

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（一）销售是以发现需求并满足需求为前提的

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（二）销售追求的是双赢

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（三）销售就是要在竞争中获胜

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（四）销售是长期的行为

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（五）销售是有效的沟通

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三、寻找潜在顾客

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（一）目标不确定者

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（二）无目标者

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（三）对于销售人员来说

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四、推销的作用

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五、推销的流程

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（一）目标和计划

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（二）拜访准备

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六、推销中的沟通技巧

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（一）开场白技术

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（二）赢得客户好感

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（三）引起客户注意

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结束语

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