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姓名 李聪宝 学号 200611011127
专业 信息与计算科学 班级 2006
级
4 班
Revisiting Web Design Guidelines byExploring Users' Expectations^
Preferencesand Visual Search Behaviour
Ekaterini Tzanidou, Shailey Minocha,
Marian Petre & Andrew Grayson^
Department of Computing, The Open University, Walton Hall,
Milton Keynes MK7 6AA, UK
Email: feJzanidou, s.minocha, m.petre}@open,ac.uk
^ Division of Psychology, Nottingham Trent University, Burton
Street, Nottingham NGl 4BU, UK
Email: andy, gray son® ntu.acuk
The majority of existing Web design guidelines have been derived by
expertheuristic evaluations, apparently without involving the users themselves.In this
paper we report two studies of an on-going research progranmiein the area of eye
tracking in which we are investigating the relationshipbetween the users' expectations,
preferences, and visual search behaviour.The first study captures the position of first
fixations whilethe users lookfor cues of the brand identity and services of the site. The
second study examines how quickly users adapt to an unfamiliar design layout