目

录

一、网站概述

 

                                                                                                         

 

 

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 1

  

1

  、网站概述

 

                                                                                                    

 

 

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 1

  

2

  、网站运营定位

 

                                                                                              

 

 

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 1

  

3

  、某某网项目概述

 

                                                                                          

 

 

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 1

  

4

  、网站运营的年度目标

 

                                                                                    

 

 

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 1

  

5

  、网站运营的周期划分

 

                                                                                    

 

 

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 1

  

二、网站运营计划

 

                                                                                                   

 

 

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 2

  

1

  、第一阶段

 

     4-6

       月

                                                                                            

 

 

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 2

  

2

  、第二阶段

 

     7-9

       月

                                                                                            

 

 

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 3

  

3

  、第三阶段

 

     10-12

 

     月

                                                                                        

 

 

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 3

  

三、人员配置与分工

 

                                                                                                

 

 

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 4

  

1

  、内部人员配置及分工

 

                                                                                    

 

 

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 4

  

2

  、兼职人员配置方案

 

                                                                                       

 

 

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 5

  

四、网站推广

 

                                                                                                         

 

 

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 5

  

1

  、推广手段

 

                                                                                                    

 

 

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 5

  

2

  、网站推广方案

 

                                                                                              

 

 

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 7

  

五、考核目标

 

                                                                                                         

 

 

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 9

  

1

  、整站运营指标考核

 

                                                                                       

 

 

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 9

  

2

  、分项内容考核

 

                                                                                            

 

 

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 10

   

六、运营预算

 

                                                                                                       

 

 

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 10

   

七、运营方案变更记录表

 

                                                                                       

 

 

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 11