- 1 -
目 录
一、前言
........................................................................................................................2
二、目标市场分析
........................................................................................................2
1、企业及产品情况分析：
...................................................................................2
2、市场细分
...........................................................................................................2
3、市场细分的划分
...............................................................................................3
4、细分市场的评估
...............................................................................................3
5、目标市场范围选择策略
...................................................................................3
6、目标市场策略
...................................................................................................3
三、市场定位
.............................................................................................................. 4
四、网络营销设计
......................................................................................................4
1、网络营销目标：
...............................................................................................4
2、网络营销推广策略：
.......................................................................................5
五、销售渠道
.............................................................................................................. 6
六、产品
........................................................................................................................7
五、定价策略
.............................................................................................................. 7
六．消费者：
.............................................................................................................. 7
七、服务建立（客户支持服务）
............................................................................ 8
1、顾客忠诚战略
...................................................................................................8
2、实行实时沟通
...................................................................................................8
3、顾客关系的再造
...............................................................................................8
八、 广告
.................................................................................................................... 9
1、广告预算
...........................................................................................................9
2、广告信息
...........................................................................................................9
3、广告媒介渠道
...................................................................................................9
九、总结
........................................................................................................................9
