科技精品大放送，龙喜连环奖不停

科龙·容声冰箱实施方案（分公司版）

目

录

1.活动目的和意义.........................................................................................................................................3
2.活动原则.....................................................................................................................................................3
3.活动主题.....................................................................................................................................................4
4.活动时间.....................................................................................................................................................4
5.活动区域.....................................................................................................................................................4
6.活动内容与操作细则................................................................................................................................4
7.媒介支持（详见附件）............................................................................................................................8
8.目标销量及促销资源支持........................................................................................................................8
9.宣传推进计划表.........................................................................................................................................9
10.分公司促销费用预算一览表................................................................................................................11
11.活动操作要点.........................................................................................................................................11
12.结算要求.................................................................................................................................................18

附件

第 2

页共 18 页