My title is taken from the philosophy of the great financier (and fraud), Bernie Corhfeld.
我的题目是摘自大财政家(也是骗子)Bernie Cornfeld 的个人哲学。
Bernie became a multimillionaire in the years after World War II by selling mutual funds. More
important, almost all of Bernie’s salesman became millionaires in their own right.
二次世界大战后,Bernie 因销售互助公债而致富成为千万富翁。更重要的是,几乎所有为
Bernie 工作的销售员,后来个个都变成为百万富翁。
The technique he used in interviewing to find the right people is fascinating. The key question was
always:
当他在甄试适当人选时,所用的晤谈技巧是相当吸引人的。他的主要问题总是问:
“Do you sincerely want to be rich?”
“
”
你真的想要有钱吗?
Of course, we all want to be rich. The point is, do you sincerely want to be rich. Are you willing to
do the work, to know what is required, to have the discipline -- and make the personal sacrifices --
to be rich?
当然,我们每一个人都想要有钱。重点是,你真的想要有钱。你是否愿意去做,去知道必
须具备的条件,去培养必要的纪律
做一些个人的牺牲
为的是要有钱?
There’s a story about Marion Harper, who built Interpublic, chiding his executives on a Friday
night in Kansas City ”You are too home-oriented.” Perhaps an extreme example.
Interpublic 公司的创办人 Marion Harper 有这么一个故事:某一周五晚上他在 Kansas City
“
”
对着公司的主管咆哮 你们太家庭导向。 这或许是个太极端的例子。
Do you sincerely want to succeed?
你真的想要成功吗?
David Ogilvy said, “If you are tend your rose garden, I’ll admire you the more, But don’t
complain when you don’t get promoted.”
David Ogilvy
“
曾说: 当你在悉心照顾你的玫瑰园时,我会相当地羡慕你。但是当你没有升
”
迁时,千万不要抱怨 。
Of course what David did was to tend his rose garden and do more work than anybody else in the
place.
当然,David Ogilvy 所做的是不仅照顾他的玫瑰园,同时他比公司任何人做更多的工作。
You are about to catriculate in the Ogilvy & Mather account training program. We’ve been
running this program for over 18 years, honing improving it each year. By now, it is probably the
best training program in the business. A graduate school in advertising administration.
现在你们将开始这个奥美的业务训练课程。我们已经持续进行了 18 年了,并且每年不断
地改进,去旧存菁。目前,几乎可以说是业界最好的训练课程。就好象是广告管理中的研究
所。