企业战略计划模板

STRATEGIC BUSINESS PLAN TEMPLATE

        

目 录
TABLE OF CONTENTS

1.0 

   报告摘要

 

 

EXECUTIVE SUMMARY

 

                                                                                                    

 

 3

  

2.0 

   介绍

 

 

INTRODUCTION

 

                                                                                                                

 

 4

  

3.0 

   

   

企业背景介绍

 

 

COMPANY BACKGROUND

 

                                                                                              

 

 5

  

4.0 

   

  

行业分析

 

 

INDUSTRY ANALYSIS

 

                                                                                                      

 

 7

  

5.0 

   

   

产品与服务

 

 

PRODUCTS AND SERVICES

 

                                                                                         

 

 12

   

6.0  

 

 

 

市场分析

 

 

MARKET ANALYSIS

 

                                                                                                       

 

 15

   

7.0 

   市场营销战略

 

 

MARKETING STRATEGY

 

                                                                                               

 

 17

   

8.0 

   生产与运营计划（如果有）

 

 

MANUFACTURING AND OPERATIONS PLAN (IF APPLICABLE)

 

                              

 

 21

   

9.0 

   人力资源及结构

 

 

HUMAN RESOURCES AND STRUCTURE

 

                                                                    

 

 22

   

10.0 

 

 

   

财务计划

 

 

FINANCIAL PLAN

 

                                                                                                            

 

 25

   

11.0 

 

 未来方面

 

 --

   前路

 

 

FUTURE DIRECTION – THE WAY AHEAD

 

                                                                    

 

 28

   

12.0 

 

 附件

 

 

APPENDIX 1

 

                                                                                                                    

 

 32