BSP Pack

第一单元: 你的服务之战略计划
MODULE 1: STRATEGIC PLANNING 

FOR YOUR PRACTICE.............................................................................................................................................4

1.1 了解你的服务

   U

NDERSTANDING

 Y

OUR

 P

RACTICE

.............................................................................................................................7

1.2 第一次战略计划会议

   1

ST

 S

TRATEGIC

 P

LANNING

 S

ESSION

............................................................................................................................8

1.3 了解你的技能和潜力

   U

NDERSTANDING

 Y

OUR

 S

KILLS

 

AND

 P

OTENTIAL

.........................................................................................................10

1.4 行业分析和定位

   I

NDUSTRY

 A

NALYSIS

 

AND

 P

OSITIONING

......................................................................................................................11

1.5 规划你的未来

   M

APPING

 

OUT

 Y

OUR

 F

UTURE

.................................................................................................................................13

第二单元: 创立有效的咨询服务
MODULE 2: ESTABLISHING AN EFFECTIVE CONSULTING PRACTICE.....................................................14

2.1 问题与目标

    I

SSUES

 

AND

 O

BJECTIVES

........................................................................................................................................16

2.2 业务与组织结构

   B

USINESS

 

AND

 O

RGANISATIONAL

 S

TRUCTURE

.............................................................................................................17

2.3 技能要求

   S

KILL

 R

EQUIREMENTS

............................................................................................................................................21

2.4 经营预算

   O

PERATIONAL

 B

UDGETS

.........................................................................................................................................23

2.5 成本及收费

   C

OSTS

 

AND

 F

EES

..................................................................................................................................................25

2.6 可收费服务的成本计算

   C

OSTING

 C

HARGEABLE

 S

ERVICES

............................................................................................................................27

2.7 制定你的收费结构

   D

EVELOPING

 Y

OUR

 F

EE

 S

TRUCTURE

........................................................................................................................30

第三单元: 为你的业务进行市场营销
MODULE 3: MARKETING YOUR PRACTICE.....................................................................................................32

3.1 市场开发战略

   M

ARKETING

 S

TRATEGY

..........................................................................................................................................35

3.2 客户选择标准

   C

LIENT

 S

ELECTION

 C

RITERIA

..................................................................................................................................37

3.3 建立你的形象

   B

UILDING

 Y

OUR

 P

ROFILE

.......................................................................................................................................39

IFC-CPDF

2