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have increasingly been used in enterprise management. Meanwhile, public relations in the
development process definition has been a wide - Each definition is different from the
explanation of the characteristics of public relations. So, to public relations in the enterprise
management to explore the role of the obvious is particularly important. In light of actual case
studies, public relations in enterprise management for the enterprise will not only create a
good image, help enterprises to handle the crisis storm, but also coordination between
enterprises and public relations. And the basis of this analysis and projection of public
relations in the future development trend, public relations is bound to be economic
development impact to the specialization, and environmental development.
Keywords :
public relations, corporate image, crisis management,
public relations management
目
录
PUBLIC RELATIONS IN ENTERPRISE MANAGEMENT ROLE............................I
公共关系的概念及特征................................................................................2
公共关系在企业管理中的作用.......................................................................4