ABSTRACT

With environmental protection concepts as its management thought, with a green culture as its concept of

value, with consumers' green consumption as the center and starting point, and strive to meet consumers green
consumption demand of the whole society, realize green cycle. Through the green marketing activities, coordinate
business interests of environmental protection relation, make the development of both can satisfy the needs of
contemporary, unapt to offspring threaten the survival and development and threats, namely achieve sustainable
development of society and economy. The subject of green marketing destiny1 enterprises, green marketing is
enterprise's marketing activities, green marketing strategy of the enterprise is mainly composed of a series of
marketing strategies and. The 21st century is the century green civilization and green economy, Green Marketing
will managing concept of the 21st century.

Keywords:

第 1

章绿色营销基本概念

......................................................................................................................................2

第 1.1

节绿色营销的基本概念

.........................................................................................................................2

第 1.2

节绿色营销的内涵

................................................................................................................................2

第 1.3

节绿色营销的特点