Discuss the Marketing strategy of Sanya Phoenix Hotel

Abstracts: At a time of globalization, the lasting healthy development of Chinese economy

and the rise of the people's living standards, people’s demand for this Air Transport is

increasing. Civil Aviation of China is undergoing a fast market development; its air

transportation market is exhibiting special charm and has much space for improvement.

As a basic and leading sunrise industry for National Economy, Chinese air transportation

industry have made a transformable development since the adoption of the reform and

opening-up policy. As a subordinated hotel to the largest air company in China — China

National Aviation Holding Company, Sanya Phoenix Hotel is devoted to providing

assistance and service for normal operations of CNAC. During the development in recent

years, some problems have arisen, including the weak consciousness of strategy, the

unclear marketing strategy, which due to the lack of proper market positioning. The

current operation policy of Sanya Phoenix Hotel try to open up the external market on the

premise that strengthening the internal assistance. For this reason, this essay puts forward

various measures for its development according to the theories of hotel marketing and its

actual conditions in the hope of promoting its future development.

Keywords:

Sanya Phoenix Hotel marketing strategy development