ABSTRACT

Since 50 years 20 century, the automobile industry has been born in China, and

there  has  been  a  completely  industry  system  of  automobiles  after  reform  and  open,
and also a reformation from planned economy to market economy. After enter WTO
in  the  beginning  of  21century,  the  scale  of  automobiles  market  in  our  country  has
been  expanded  quickly  and  coalesced  with  the  world's  automobile  system  entirely.
Nowadays,  there  has  been  a  huge  vehicles'  market  and  motor  vehicles  have  been
accompanied  with  our  daily  life  and  affected  us  in  everywhere,  and  they  are
irreplaceable  for  us.  In  this  paper,  it  concluded  a  series  of  surveys  and  analyses  in
automobiles  market  of  our  country  Firstly,  introduced  the  automobiles  market‘s
situation in China, such as the current situation in economy environment, the pros and
cons of policy and the total condition in automobiles industry. Secondly, the analyses
of our country's automobiles market, which has been based on the two parts: product
and sale in automobiles industry, competition condition in vehicles market. Thirdly,
the  analysis  of  customers'  behavior  features.  Customers  have  played  vital  role  in
automobiles  market  and  furthermore,  they  are  the  targets  of  market  service.  So,
customers'  behaviors  modes  analyses  are  important  for  market  surveys.  Lastly,  this
article presented the issues which have blocked the development in vehicles market
and then put forward some measures for them.

Key words:

vehicles market,environment,competition,customers' behaviors