1

  

、店铺简介

 

                                                                             

 

 

..............................................................................

 

 2

  

二、经营环境

 

                                                                            

 

 

.............................................................................

 

 3

  

1

  

、行业分析

 

                                                                        

 

 

.........................................................................

 

 3

  

2

  

、客户分析，目标市场

 

                                                         

 

 

.........................................................

 

 4

  

三、公司战略

 

                                                                            

 

 

.............................................................................

 

 5

  

1

  

、目标

 

                                                                               

 

 

...............................................................................

 

 5

  

2

  

、发展计划

 

                                                                        

 

 

.........................................................................

 

 5

  

3

  

、经营战略

 

                                                                        

 

 

.........................................................................

 

 5

  

四、经营策略

 

                                                                            

 

 

.............................................................................

 

 6

  

1

  

、货源选择策略

 

                                                                  

 

 

...................................................................

 

 6

  

2

  

、定价策略

 

                                                                        

 

 

.........................................................................

 

 6

  

3

  

、营销策略

 

                                                                        

 

 

.........................................................................

 

 7

  

4

  

、推广策略（广告策略）

 

                                                      

 

 

......................................................

 

 8

  

5

  

、成交、支付、送货

 

                                                          

 

 

..........................................................

 

 10

   

6

  

、会员系统

 

                                                                      

 

 

.......................................................................

 

 10

   

7

  

、客户服务

 

                                                                      

 

 

.......................................................................

 

 11

   

1、店铺简介

开办于

2011 年 9 月 15 日。主营创意家居、饰品等新奇特东西。本着诚

信的经营态度，想顾客之所想，以顾客的角度出发的经营理念。

 

2