创维集团营销策划书

目

 录

一、公司介绍

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1．企业背景··············································

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2．企业发展沿革··········································

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3．企业现状··············································

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二、营销模式

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1．营销网络·············································

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2．营销系统·············································

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三、营销思维

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1．产品的独特性···········································

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2．广告的创意性···········································

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四、营销环境分析

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1．内部环境分析··········································

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2．外部环境分析··········································

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五、营销发展的建议

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创维集团有限公司

（一）公司发展概况

1.创维集团简介：

 

创维集团有限公司（以下简称：创维）成立于

1988 年，是以香港创维数码控股有限

公司为龙头，跨越粤港两地，生产消费类电子的大型高科技上市公司，是中国三大彩电龙

 

头企业之一。成立初期名称为创维实业有限公司，主要生产电视机遥控器。

1992 年成立创

维集团有限公司，并获得彩电生产许可证。

2000   

年

4 月，创维数码控股有限公司在香港

证券交易所主板上市（代码

0751），是一个由公众、世界著名投资基金及企业管理层组成

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