数控设备的销售及采购课程设计

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目录

一、项目概述

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（一）销售地点的选择

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（二）华工激光工程有限责任公司的相关信息及公司介绍

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（三）立项目的

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（四）项目小组

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（五）策划内容

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二、状况分析

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（一）宏观环境分析

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（二）行业情况

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（三）顾客需求分析

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（四）竞争态势分析

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三、市场策略

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（一）市场细分

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（二）目标市场的选择及定位

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四、产品策略

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（一）产品定位

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（二）品牌

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五、价格策略

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六、渠道策略

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七、促销策略

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（一）广告策划

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（二）人员推销

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八、结束语

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