[你公司或项目名称] 商业计划

机密

Copyright 1999 [你公司或项目名称]

第 1页

目录

以下是本样本目录表。注意，当你作好你的商业计划书后，要重新编排页码。有关图表信息请

参阅本样本第九章，提供这些信息资料的编排意见。

第一章：摘要

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第二章：公司介绍

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一、宗旨（任务）

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二、公司简介

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三、公司战略

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1

．产品及服务

A

：

........................................................................................................................................ 7

2

．产品及服务

B

，等等：

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3

．客户合同的开发、培训及咨询等业务：

............................................................................................... 8

四、技术

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1

、专利技术：

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2

、相关技术的使用情况（技术间的关系）：

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五、价值评估

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六、公司管理

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1

．管理队伍状况

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2

．外部支持：

............................................................................................................................................. 10

3

．董事会：

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七、组织、协作及对外关系：

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八、知识产权策略

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九、场地与设施

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十、风险

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第三章：市场分析

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一、市场介绍

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二、目标市场

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三、顾客的购买准则

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四、销售策略

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五、市场渗透和销售量

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第四章，竞争性分析

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一、竞争者

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二、竞争策略或消除壁垒

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1．竞争者[A，B 等]

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第五章；产品与服务

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一、产品品种规划

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二、研究与开发

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三、未来产品和服务规划

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四、生产与储运

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五、包装

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