McKinsey&Company

2

LG Electronic010220BJ-air conditioner

Copyright  © 2002

AGENDA

• Progress update

• Market development

-Market demand

-Trade structure

-Competition

• LG’s current performance and 

improvement opportunities

• Next steps

• Appendix

- Key assumptions of demand forecast

model

- Profiles of consumer segmentation

- Profiles of top A/C competitors

(including profitability analysis)