Checking Out
Consumers are responsible for the checkout process. However, the burden on the
consumer is reduced due to intelligent shopping cart technology.

All items in the store are

RFID

-tagged. When the consumer approaches the checking

line, the intelligent shopping cart provides a total on the PSA by reading the RFID
tags.

Consumers can check out using one of two options- a) Choose to pay using
Intellicheckout- a.k.a. the zero hassle checkout process or b) Choose to pay using cash,

credit or debit card. Intellicheckout works by creating a billing system where
consumers get billed monthly for their purchases.

Returns
All returns are handled outside the store. Consumers can print out a return form and
drop it off at their post office or other convenient locations.

Shopping Analysis Service
Consumers might subscribe for a shopping analyis service for $3 a month. This is
waived for those who shop 12 consecutive months at the store or those who spend
more than $200 per year. The shopping analysis provides a breakup of a) how much
the consumer purchased each month, b) breakouts by categories and c) promotion
analysis- i.e., how many times the consumer bought an item on sale.

Special Situations

Expensive Items
Items that are small and expensive are frequent targets of shoplifters. e.g. Ipods.
Such items are placed in a special enclosure. To enter this enclosure, consumers will

have to reauthenticate- i.e., provide their biometric id one more time to enter. This
allows the store to minimize damages due to shoplifting.

Carding
The law requires that stores check the ID (or “card”) of customers who buy cigarettes
and alcohol. This can be accomplished through automated carding technology. Each
customer who wishes to purchase cigarettes or alcohol is required to provide an image

of their driver’s license. This image is scanned by a pattern-matching algorithm to
ensure that the minimum age criterion is met. Once this image is attached to a
consumer profile, a biometric authentication meets carding requirements. If the
image is unclear due to an old card, the customer would have to wait for
authentication via phone from a call center.

Help with Bulky Items
Intelligent shopping carts may not be taken outside the store premises. This is
because the electronic components might be damaged by inclement weather and other