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商业计划

  

目 录

    

第一章 摘 要..............................................................................................................................................................3

  

第二章 公司介绍......................................................................................................................................................6

一、宗旨（任务）................................................................................................................................................6
二、公司简介........................................................................................................................................................6
三、公司战略........................................................................................................................................................7

1．产品及服务 1：........................................................................................................................................7
2．产品及服务 2，等等：............................................................................................................................8
3．客户合同的开发、培训及咨询等业务：..............................................................................................8

四、技术.................................................................................................................................................................8

1、专利技术：...............................................................................................................................................8
2、相关技术的使用情况（技术间的关系）：..........................................................................................8

五、价值评估........................................................................................................................................................9
六、公司管理........................................................................................................................................................9

1．管理队伍状况...........................................................................................................................................9
2．外部支持：.............................................................................................................................................10
3．董事会：.................................................................................................................................................10

七、组织、协作及对外关系：.........................................................................................................................10
八、知识产权策略..............................................................................................................................................12
九、场地与设施..................................................................................................................................................12
十、风险...............................................................................................................................................................12

  

第三章 市场分析....................................................................................................................................................13

一、市场介绍......................................................................................................................................................13
二、目标市场......................................................................................................................................................14
三、顾客的购买准则..........................................................................................................................................15
四、销售策略......................................................................................................................................................16
五、市场渗透和销售量......................................................................................................................................17

  

第四章 竞争性分析................................................................................................................................................17

一、竞争者...........................................................................................................................................................17
二、竞争策略或消除壁垒..................................................................................................................................18

1．竞争者[A，B 等]....................................................................................................................................19

  

第五章 产品与服务................................................................................................................................................19

一、产品品种规划..............................................................................................................................................19
二、研究与开发..................................................................................................................................................20
三、未来产品和服务规划..................................................................................................................................20
四、生产与储运..................................................................................................................................................21
五、包装...............................................................................................................................................................21

    

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