组织一场研讨会的7个步骤
7 STEPS TO ORGANISING A SEMINAR
Include every business client you have. That includes even the very small, micro-
往往（会后）我们会听到一些客户因为未获参加研讨会的邀请而对会议主办方表示不满的
Often (after seminars) we’ve heard stories of clients getting annoyed with their host when
they find out they were not invited to the seminar.
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你会吃惊地发现你原以为决不可能出席的人居然也来参加研讨会了。
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You’d be amazed who turns up to the seminar who you thought never would.
在选择不是你客户的企业时（就是说，潜在客户）就包括了那些愿意做企业运行改进计划
When selecting businesses who are not your clients (that is, prospects) include
businesses who you’d like to work with on a Business Performance Improvement
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