output and exports of ceramic are the world's largest. Jingdezhen ceramic
industry in our country as the production and export of foreign trade in the
proportion of great city, In the world of ceramics market is major
proportion.Along with the global economy development and the
improvement of people's living standard, Jingdezhen ceramics industry
production and export of foreign trade by more and more competition. In the
fierce international ceramic foreign trade market competition, Many
countries take trade barriers, etc. Various kinds of trade protection measures
to restrict imports,Reduce the competitiveness of products of the exporting
country, To protect the interests of their market. So that, This paper firstly
describes the jingdezhen ceramics industry history background and
development present situation. The second, Analysis of jingdezhen ceramics
industry to the existing problems in the development of foreign trade. The
third, Tells the story of jingdezhen foreign trade the solution to the problem.
Finally, Jingdezhen ceramic industry of our country proposed for the
development of future.
Keyword:
ceramic, Export trade,Jingdezhen
第
1
章 绪论
1.1 选题的背景和意义
1.1.1 研究的背景
陶瓷产业是我国的文化支柱产业,也成为我国出口贸易份额的中流砥柱。景 德镇陶
瓷产业作为全国陶瓷产业的领头羊,
一直引领着我国陶瓷产业对外贸易的 发展并在
国际市场竞争中占有重要的地位。
近年来,随着全球经济一体化进
程的不断加剧,全球
的经济联系更加密切。
江西省景德镇陶瓷的对外贸易出口
在面对这新的经济形势下迎来了一
次机遇和
危机。一方面,由于世界各国的经济联系不断日益密切,给景德镇陶瓷企业
带
来了无限商机,从而使景德镇陶瓷对外贸易出口会因为在新的经济发展形势下 获
得广阔的国外市场。所以每年的陶瓷贸易出口额将会逐年不断增加,而陶瓷
的对外出
口市场也将会逐年不断的扩大。另一方面也出现了联系日益密切的经
济形势也给景德
镇带来前所未有的危机,景德镇陶瓷企业的出口将面临空前的
竞争压力。在国外市场,
景德镇陶瓷的发展不注重对于产品的创新,使陶瓷产
品本身会因为品质不高和科技
含量低的原因降低市场竞争力,在世界各陶瓷强
国的竞争下很难获得市场空间。 对于
国内市场而言,
过度的价格竞争导致产品价值低廉,品种单一等不良特 点,使景德
2