1.13 零售客户...........................................................................................................................................28
客户类型......................................................................................................................................................28
客户及品牌调查.........................................................................................................................................28
商场与客户的基本合作方式.....................................................................................................................28
引进厂商和品牌的原则.............................................................................................................................29
1.14 餐饮\娱乐\休闲客户........................................................................................................................29
1.15 生活结构调查...................................................................................................................................29
人口结构......................................................................................................................................................29
家庭户数构成.............................................................................................................................................30
收入水平......................................................................................................................................................30
消费水平......................................................................................................................................................30
购买行为......................................................................................................................................................30
1.16 城市结构调查...................................................................................................................................30
地势结构......................................................................................................................................................30
交通情况......................................................................................................................................................30
地段的调查..................................................................................................................................................30
各项机能的调查.........................................................................................................................................30
城市规划调查.............................................................................................................................................31
1.17 零售业结构调查..............................................................................................................................31
城市商圈的调查.........................................................................................................................................31
零售业态的调查.........................................................................................................................................31
零售业种的调查.........................................................................................................................................31
1.18 消费者的调查...................................................................................................................................31
购买习惯的调查.........................................................................................................................................31
购买能力的调查.........................................................................................................................................31
购买量的调查.............................................................................................................................................31
1.19 竞争对手的调查..............................................................................................................................31
场所调查......................................................................................................................................................31
商品构成调查.............................................................................................................................................32
人流调查......................................................................................................................................................32
1.20 商业物业的开发理念......................................................................................................................32
项目选址和市场调查要注重地段的商业价值........................................................................................32
项目定位须有差异性。 .........................................................................................................................32
规划设计坚持创造高质量的商业空间....................................................................................................33
购物中心内部动线组织要求引导性。....................................................................................................34
购物广场建筑设计讲求店招和标示两种方式合理运用.......................................................................34
商业项目讲求内部绿化景观。................................................................................................................34
商业项目讲求商业灯光照明。................................................................................................................34
3