目录

一、平板市场的概念性营销操作概述

 

                                                                                      

 

 

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（一）概念性营销的内涵

 

                                                                                                  

 

 

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（二）概念性营销策略的运用

 

                                                                                          

 

 

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二、

 

 IPAD

 

     电脑的营销策略分析

 

                                                                                                

 

 

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（一）

 

 IPAD

 

     电脑的简介

 

                                                                                                    

 

 

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（二）

 

 IPAD

 

     电脑的渠道策略

 

                                                                                            

 

 

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（三）

 

 IPAD

 

     电脑的价格策略

 

                                                                                            

 

 

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（四）

 

 IPAD

 

     电脑的产品策略

 

                                                                                            

 

 

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（五）

 

 IPAD

 

     电脑的促销策略

 

                                                                                            

 

 

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三、

 

 IPAD

 

     电脑的优势与存在问题分析

 

                                                                                    

 

 

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（一）

 

 IPAD

 

     电脑的优势分析

 

                                                                                            

 

 

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（二）

 

 IPAD

 

     电脑的存在问题分析

 

                                                                                    

 

 

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四、 改进

 

     IPAD

 

     电脑营销策略的措施

 

                                                                                      

 

 

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（一）弥补技术缺乏的现状，积极开发新产品

 

                                                             

 

 

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（二）对电脑产品应该进行概念植入，形成品牌效应

 

                                                 

 

 

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（三）加强与运营商合作，开发国产定制电脑

 

                                                           

 

 

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（四）加强渠道控制，达到压缩成本的目的

 

                                                               

 

 

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（五）开展多样促销方式，提高销售份额

 

                                                                   

 

 

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（六）整合服务体系、提升服务质量

 

                                                                            

 

 

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五、结语

 

                                                                                                                                    

 

 

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参考文献

 

                                                                                                                                    

 

 

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