目 录

  

目 录

 

                                                                                                                                                   

 

 

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 1  

汽车

 

     4S

       店服务利润分析

 

                                                                                                                   

 

 

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 1  

  前言

 

                                                                                                                                                   

 

 

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 2  

第

       1         

章 汽车

 

     4S

       店的形成

 

                                                                                                                 

 

 

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 3  

1.1

       汽车

 

 

    4S

       店的形成及其原理

 

                                                                                                         

 

 

........................................................................................................

 

 3  

1.1.1 

 

 汽车

 

 

    4S

       店的概念

 

                                                                                                                      

 

 

.....................................................................................................................

 

 3  

1.1.2

 

     汽车

 

 

    4S

       店的形成

 

                                                                                                              

 

 

.............................................................................................................

 

 3  

1.1.3 

 

 汽车

 

 

    4S

       店的运行原理

 

                                                                                             

 

 

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 5  

汽车

 

     4S

       店的运行包括两部分

 

 ,  一部分是汽车销售流程，一般只包括整车销售；

 

 

另一部分是汽车售后流程

 

 ,  具体包括汽车保险、汽车检修、汽车精品销售、汽车评

 

 

估及置换等。图如下

 

 :                                                                                                        

 

 

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 5  

第一部分整车销售流程图如下

 

 :                                                                                        

 

 

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 5  

                                                                                                                                             

 

 

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 5  

第二部分汽车售后服务流程图如下

 

 :                                                                               

 

 

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 5  

                                                                                                                                             

 

 

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 5  

以上两部分构成了汽车

 

     4S

       店运行的的关键两部分

 

 ,  同时

 

 ,  也是汽车

 

     4S

       店利润产生

 

 

来源

 

 ,  我们这里把整车销售作为汽车销售利润来源的前市场

 

 ,  把汽车售后服务作为

 

 

汽车销售利润的后市场。因此

 

 ,  存在着汽车销售利润后移的说法

 

 ,  就是指汽车销售

 

 

利润今后发展的方向朝着汽车利润后市场

 

 [9]

   。

                                                            

 

 

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 6  

1.2

       汽车销售

 

 

    4S

       店模式与其它模式的比较

 

                                                                    

 

 

...................................................................

 

 6  

1.2.1

 

     其他汽车销售模式

 

                                                                                                    

 

 

...................................................................................................

 

 6  

1.2.2

 

     汽车

 

 

    4S

       店销售模式目前的优势

 

                                                                             

 

 

............................................................................

 

 7  

第

       2         

章 影响汽车

 

     4S

       店的利润链因素分析

 

                                                                                    

 

 

...................................................................................

 

 9  

2  ．

   1 

   汽车

 

 

    4S

       店服务价值链的组成分析

 

                                                                                 

 

 

................................................................................

 

 9  

2.2 

   影响汽车

 

 

    4S

       店的利润链的因素分析

 

                                                                              

 

 

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 10

   

2.2.1 

 

 汽车

 

 

    4S

       店完全是汽车厂家的附庸，基本没有言语权

 

                                      

 

 

.....................................

 

 10

   

2.2.2 

 

 没有自身的品牌形象

 

                                                                                             

 

 

............................................................................................

 

 10

   

2.2.3 

 

 经营成本过高，企业利润过低

 

                                                                             

 

 

............................................................................

 

 11

   

第

       3         

章 汽车

 

     4S

       店服务价值链比较分析

 

                                                                                      

 

 

.....................................................................................

 

 12

   

3.1 

   汽车整车销售利润分析

 

                                                                                                    

 

 

...................................................................................................

 

 12

   

3.1.1

 

     汽车

 

 

    4S

       店整车销售量难以提高

 

                                                                                   

 

 

..................................................................................

 

 12

   

3.1.2

 

     汽车

 

 

    4S

       店整车销售利润整体处于下降趋势

 

                                                               

 

 

..............................................................

 

 13

   

3.1.3

 

     整车销售利润总结分析

 

                                                                                                 

 

 

................................................................................................

 

 13

   

3.2

       汽车维修及配件利润分析

 

                                                                                                

 

 

...............................................................................................

 

 14

   

3.2.1

 

     汽车

 

 

    4S

       店维修及配件销售利润大

 

                                                                               

 

 

..............................................................................

 

 15

   

3.2.2

 

     汽车

 

 

    4S

       店维修及配件销售利润开始大幅下降

 

                                                          

 

 

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 16

   

第

       4         

章 结论

 

                                                                                                                                     

 

 

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 16

   

参考文献

 

                                                                                                                                           

 

 

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 17

   

汽车 4S 店服务利润分析

【摘要】

汽车产业作为我国支柱产业之一,其产业发展直接关系到我国经济的总体发

展。汽车 4S 店作汽车产业销售过程中重要组成部分，其健康的良性发展将在很大程度上

决定汽车产业的发展。

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