国内外葡萄酒设计现状与发展
摘要
商品包装设计中,设计出能使消费者明显辨别出来的各种色彩,将有助于
人们识别各种商品。好的商品包装在色彩上的运用肯定是一目了然,突出主题的
色彩运用的好,能吸引消费者的目光,如果能给消费者带来好感,不用说也肯
定会去买这个商品。包装上的色彩运用不仅能突出商品的特性,还能强调出商品
的质感和商品的美感,还能给消费者带来对此商品的渴望和购买欲。本文着重写
包装设计的重要性和包装色彩的运用、搭配以及包装上的色彩运用对商品带来的
好处、对消费者在包装色彩上面的视觉记忆等一系列问题进行探讨。
关键词
商品包装;色彩运用;包装设计;消费者;视觉记忆
Design and development status of domestic and foreign wines
Abstract
packaging design, the design allows consumers to clearly identify a variety of colors
out, will help people identify a variety of goods. Good packaging in the use of color is
certainly clear, prominent themes. Good use of color, to attract the attention of
consumers, if consumers give a good impression, do not say it will definitely buy this
product. Use of color on the packaging not only highlights the characteristics of
goods, but also emphasize the texture of goods and commodities of beauty, but also to
the consumers have the desire and the desire to purchase goods. This article focuses
on the importance of packaging design, writing and packaging use of color, with the
use of color and packaging of goods on the benefits to consumers in the visual
memory of packaging colors above and other issues were discussed.
Key Words
packaging; use of color; packaging design; consumers; visual memory
一、课题来源和选题意义
1