河北联合大学证券投资学课程设计

目

  录

  

前言

 

                                                                      

 

 

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1 

   

促使百货连锁发展的原因

 

                                         

 

 

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1.1

   、国民经济的增长

 

                                                                                                                 

 

 

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1.2 

   国内的消费拉动了百货连锁经营的发展

 

                                                                           

 

 

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1.3

       中国的宏观政策

 

                                                                                                                    

 

 

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2 

   

我国百货连锁经营在未来保持旺盛的发展势头

 

             

 

 

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2.1

       目前市场环境好

 

                                                                                                                    

 

 

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2.2

       百货业态利润率较高，挖潜空间大

 

                                                                                    

 

 

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2  ．

   3      百货最能体现消费升级效应

 

                                                                                             

 

 

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3 

   

大型百货零售企业竞争优势

 

                                      

 

 

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3.1

       优越的地理位置

 

                                                                                                                    

 

 

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3  ．

   2      相对完善的有形资产

 

                                                                                                         

 

 

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3.3

       较高的知名度和美誉度

 

                                                                                                        

 

 

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3.4

       具备众多的购销渠道

 

                                                                                                            

 

 

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3.5

       受到政府的支持，具备可靠的信息源

 

                                                                              

 

 

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4

      

主要百货连锁上市公司的评价

 

                                 

 

 

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4.1

       几个具有代表性的企业

 

                                                                                                      

 

 

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4.2

       几个代表性的上市公司的财务数据

 

                                                                                  

 

 

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5

      

大型百货连锁经营企业未来的发展对策

 

                     

 

 

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5.1

       积极参与市场竞争树立竞争意识

 

                                                                                      

 

 

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5.2

       加强宏观管理增强政府对城市零售商业发展的调控力度

 

                                             

 

 

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5.3

       大型百货零售企业自身的改进

 

                                                                                          

 

 

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结论

 

                                                                     

 

 

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参考文献

 

                                                                

 

 

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