第 1 页       

淘宝网店策划书

一、网店定位

.....................................................................................................................................2

（一）策划背景

.................................................................................................................2

（二）网店基本情况

.........................................................................................................2

（三）经营模式

.................................................................................................................2

（四）主营商品

.................................................................................................................2

（五）产品特点

.................................................................................................................2

（六）颜色特点

.................................................................................................................3

（七）网店定位

.................................................................................................................3

（八）客户定位　

.............................................................................................................3

（九）价格定位

.................................................................................................................3

 

二、网店市场分析

............................................................................................................................4

（一）竞争对手分析

.........................................................................................................4

（二）风险分析

.................................................................................................................4

三、营销策略

.....................................................................................................................................5

（一）产品策略

.................................................................................................................5

（二）价格策略

.................................................................................................................5

（三）网上促销策略

.........................................................................................................5

四、建立店铺

.....................................................................................................................................6

1．店铺装修.......................................................................................................................6
2．登录商品.......................................................................................................................6
3．关键字的使用...............................................................................................................7

五、网店推广与宣传

.........................................................................................................................7

 

六、网店支付

....................................................................................................................................8

七、店铺销售服务

.............................................................................................................................8

八、店铺管理

.....................................................................................................................................8

（一）宝贝管理

.................................................................................................................8

（二）客户管理

.................................................................................................................9

 

（三）时间的管理

...........................................................................................................9

（四）帐本的管理

.............................................................................................................9

九、店铺投资回报分析及策划时间安排

.......................................................................................10

十、协商有关事项

...........................................................................................................................10