目

   录

     ................................................................................................................................................2

  

第一部分 房地产户型策划

..............................................................................................................2

户型需要策划

.............................................................................................................................2

户型简史

.....................................................................................................................................3

好户型的标准

.............................................................................................................................4

立体户型面面观

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大户型？小户型？

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面积多大才合适？

.....................................................................................................................7

——

户型之首

客厅

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主卧

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厨房

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洗手间的问题

...........................................................................................................................11

阳台

...........................................................................................................................................13

户型设计趋势

...........................................................................................................................14

  

第二部分 售楼书该说点啥

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第三部分 关注购房中的感性行为

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第二部分 关于房地产价格策略的几点思考

................................................................................20

一、成本

+竞争？消费者+竞争？..........................................................................................20

二、金子？银子？

...................................................................................................................21

三、开盘：高开低走？低开高走？

.......................................................................................22

尾盘：降价清货？精细营销？

...............................................................................................23

“

”

低开高走 的实际操作问题

...................................................................................................25