background image

  

目 录 

一、让市场占有率来说话

3

二、国产手机的竞争力

3

1  、国产品牌的渠道优势

 

                                                                                                                                             

 

 4  

2  、消费电子产品:本土化开发显现优势

 

                                                                                                                

 

 5  

3  、国际厂商丧失规模优势?

 

                                                                                                                                     

 

 7  

4  、宽广的产品线和灵活的策略

 

                                                                                                                                 

 

 8  

三、历史的机遇

8

1  、

   CDMA

 

     的机遇

 

                                                                                                                                                         

 

 8  

2  

、手机从 通讯技术产品 转型到 消费电子

 

                                                                                                       

 

 9  

四、中国手机制造商在进步

10

表:

表 1  

: 选取案例的基本情况比较

4

表 2:国产手机的进步

10

表 3:国产手机制造商的努力方向

11

图:

图 1:国内市场占有率比较

3

图 2  

: 流动资产周转率比较

4

图 3:毛利率比较

5

图 4:市场份额的变化

6

图 5:每部手机分摊费用比较

7

图 6:中国消费电子产品制造商崛起示意图

9

2