顾问咨询指南

目录

TABLE OF CONTENTS

   

背 景
BACKGROUND................................................................................................................................5
了解本指南
UNDERSTANDING THIS GUIDE.................................................................................................7
  ............................................................................................................................................................9
八模块企业发展阶梯
THE 8 MODULE BUSINESS DEVELOPMENT LADDER....................................................10
模块一：了解你的企业
MODULE 1: UNDERSTANDING WHAT BUSINESS YOU ARE IN....................................11

概述
O

VERVIEW

..........................................................................................................................................................11

主要学习目标
K

EY

 L

EARNING

 O

BJECTIVES

..................................................................................................................................12

工具
T

OOLS

...............................................................................................................................................................13

典型的模块一程序
T

YPICAL

 M

ODULE

 1 P

ROGRAM

..............................................................................................................................14

需完成的任务
T

ASKS

 

TO

 B

E

 C

OMPLETED

....................................................................................................................................15

模块二:了解顾客、市场和产品
MODULE 2: UNDERSTANDING THE CUSTOMERS

 

， MARKETS AND PRODUCTS

.............................................................................................................................................................30

概述
O

VERVIEW

..........................................................................................................................................................30

主要学习目标
K

EY

 L

EARNING

 O

BJECTIVES

..................................................................................................................................31

工具
T

OOLS

...............................................................................................................................................................32

典型模块二程序
T

YPICAL

 M

ODULE

 2 P

ROGRAM

..............................................................................................................................33

 .......................................................................................................................................................................33

需完成的任务
T

ASKS

 

TO

 B

E

 C

OMPLETED

....................................................................................................................................34

模块三:确定商业模式
MODULE 3: DEFINING THE BUSINESS MODEL................................................................51

概述
O

VERVIEW

..........................................................................................................................................................51

主要学习目标
K

EY

 L

EARNING

 O

BJECTIVES

..................................................................................................................................52

工具
T

OOLS

...............................................................................................................................................................53

IFC-CPDF

“Delivering Solutions For Prosperity”

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