Based on the development of domestic apparels TAO BAO shop

present situation and future prospect are discussed, and the
analysis of the current domestic online shop facing some problems,
Analyzed the methods and strategies to solve the various problems.
This paper apparels TAOBAO shop market orientation, customer
group, logistics, after-sale service and other aspects of the
comprehensive analysis of the analysis and study of the TAOBAO
shop apparels marketing promotion of all kinds, and proposes the
corresponding solution, Causes each kind to fall into the difficult
position clothing class net shop to discover own existence the
question, and acts appropriately to the situation, goes out the
difficult position fast. Enables the clothing class net shop to use the
shortest time, the lowest cost achieves the best effect. This speeds
up on the net the store development to have certain guiding sense.

KEY WORDS

：Apparels shop，TAOBAO shop，Network marketing，Online promotion

目　录

前

言……………………………………………………………………1

一、服装类淘宝店的发展现状

…………………………………………1

二、淘宝网顾客群及消费动机分析……………………………

………

（一）服装类淘宝店顾客群分析………………………………

……