3

Copyright © 2003 ACNielsen

a VNU company

Liner Segment Importance & Growth, National

Ultra Thin/Breathable More Welcome With Importance 

Increasing

10.8

9.8

64.5

61.4

27.4

10.8

10.1

1.5

1.8

1.7

1.4

69.4

66.5

21

23.8

18

MAT ON02

MAT ON03

MAT ON02

MAT ON03

Liner UTB
Liner UTNB
Liner Slim Long
Liner Slim Reg.

Volume base

MAT %Growth

7%

46%

2%

2%

-8%

Value base

-2%

31%

-8%

-9%

-15%